Managing the Platform

The other night on Twitter, a writer vented her frustration with building her author platform via social media and how that activity takes energy from the same pool as her energy for writing. She said that she feels less able to do the slow thinking and creative work necessary in first drafts and in deep revisions.

People offered suggestions: set aside a narrow window for social media promotion and then move on; hire someone to do it; and some said not to even bother with it at all. Several people complained about their publisher pressuring them to keep building their platforms.

Continue reading